Omega can be said to be the first to promote international marketing and large advertising program pioneer, its advertising history not only Omega brand world famous, but also affect the famous table advertising model. Today, the Omega family of the family can be described as “well-known” – there are Cindy Crawford, Pierce Brosnan, Michael Schumacher, Alexander Popov, Eni Aisi. 1894 to 1914 early Omega’s ads are focused on the introduction of pure text and Omega in the international exhibition, such as the 1990 World Expo in Paris was the success.
In 1900, Omega hired graphic designers and painters to convey images of Omega’s advertisements; the famous BelleEpoqne scanning painter PaulHelleu (1904), business designer Leonetto Capptello (1914) and René Gruau.20 to 30’s From that time on, all the ads are “message” as the leading, from the sports (the first waterproof table), fashion and history and other different areas to highlight the excellent tradition of the Omega table and sophisticated design. Use the technique of repeatedly emphasizing the same message, from 1927 to 1943, each with the same slogan “OMEGA – the right time for life” (OMEGA – the right time for life). 20’s product catalog more use of female models, to highlight the feminine characteristics of the Omega watch. In 1948, Omega celebrated the 100th anniversary of the global advertising concept to strengthen its market “penetration.” For this excellent logo to create a “global recognition” image, unified international advertising theme, applied to every country level – such as the 1948 slogan “Omega, the world’s trusted watch”, successfully established for the replica Omega Of the image; today in the distribution network is still “benefit.” In the 1990s, Omega’s advertising strategy succeeded in shaping the “Omega Ambassador family”, each of the “Omega Ambassador” are in their field of expertise in the independent side of the international celebrities, they are not only confident of the individual, The ambitions of the cause, the choice of watches more unique, and they are invariably Omega table as their best choice – such as supermodel Cindy Crawford, actor Pierce Brosnan, the world’s most young Slam tennis champion Martina Hingis, Anna Kournikova, the world’s fastest swimmer Alexander Popov, America’s Cup front champion Dean Baker, top golfer Enni Esse , Formula One champion Michael Schumacher.
Over the years, Omega has organized a number of high-level and creative international promotional activities – unprecedented use of the Russian peace space station, and astronauts to direct dialogue with satellite to launch the first x-33 Mars table. In 2002, Omega in order to commemorate the 30th anniversary of the last month of human beings, especially invited to the last month of the United States astronauts Eugene Selan came to Beijing, and in the five thousand years of history of the Great Wall, driving lunar rover, feeling From the most spectacular ancient buildings on the moon to see the wonderful feeling of the moon. In addition, in the United States, New York, Washington Square, the highest point held a “hole”, in San Francisco to lunar rover imitation and tram “racing” and so on, all cause a stir and concern.
Space in 1965, Omega Speedmaster series of professional watches – the first piece is the only one on the moon watch, by the United States NASA rigorous test, was used for all manned space flight designated timepieces. Is a piece can withstand no heavy state, magnetic field, violent shock, impact and temperature difference of -18 ℃ ~ 93 ℃ chronograph. From that time on, the Tycho Series became an astronaut in the space mission (including six missions) – Gemini to Apollo, the air lab to the recent shuttle program – the only thing worthy of trust meter.